πStop Prettifying Your Dashboard and START SELLING (The Extendly Origin Story)
Be honest: How many months have you spent making your HighLevel dashboard look "perfect" before talking to a single prospect?
3 months? 6 months? Still working on it? π
Yeah, I had Beyon from Extendly on the show, and he's calling out this exact trap that's killing agency dreams before they even start.
His advice? Stop the busy work. Start prospecting TODAY. And honestly, after hearing how Extendly accidentally grew into a full support empire, I'm convinced he knows what he's talking about.
The "Oops, I Built a Company" Story π
Beyon's journey into becoming one of the top support providers in the HighLevel space is hilarious because it was completely accidental.
How It Started:
π― Doing agency work (websites, ads, social media)
π€― Drowning in different software subscriptions
π° Using Zapier to duct tape everything together
π Someone mentioned HighLevel
His first reaction to HighLevel's website: "This looks too good to be true. Is this a scam?"
Sound familiar? π
But he tried the trial anyway (thank god) and discovered it was everything promised and MORE. Immediately cancelled all those other subscriptions.
The Accidental Pivot:
Beyon was building an operations system for his wife's cousin (a dentist with 6-7 practices). The plan:
Build it in one location
Duplicate it to the others (hello, snapshots!)
Done and done
But then he shared it in the HighLevel community...
And people started asking:
"Can you build a snapshot for us?"
Then: "Can you support the snapshot too?"
Then: "Can you onboard customers onto it?"
Then: "Can you just handle everything?"
One thing led to another, and boom - full-fledged white-label support company. π
Official launch: June 2021 (just over 3 years ago)
What Makes Extendly Different? πͺ
Look, there are several great support companies in the HighLevel space. But here's what Beyon emphasized about their approach:
The Cultural Core (This Hit Different)
Their entire team operates on one principle: If we fail to serve our customers well, we might help them lose THEIR customers.
Think about that. π€
Someone trying to start their white-label SaaS business might never get the chance if support drops the ball. Just like team members won't advance their careers if they don't perform well.
Everyone on the team is bought into this mindset. It's not just a support company - it's a service-first culture.
Beyon said building and sustaining this culture is "very difficult" but he's lucky to have a team that thrives on it.
The Numbers That Matter π
Let's talk stats because they're actually impressive:
Response Times:
β‘ 51-56 seconds average (sometimes up to 61 seconds on busy days)
π Measured and refreshed every 30 days
Satisfaction Rating:
β 94-96% satisfaction on live chat
π Consistently maintained (which is "extremely difficult to achieve")
Support Channels:
π¬ 24/7 live chat (primary communication method)
π« Ticketing system (for complex issues)
πΉ Zoom calls (for hands-on help)
πΌ Slack channels (optional - only if you actually use Slack)
The Slack Story (Because It's Relatable) π
This cracked me up. When Extendly first offered Slack support, the feedback was split:
Some agencies: "We don't use Slack. Why are you offering this?!"
Other agencies: "OMG YES! We love Slack!"
So they removed it entirely... then realized there WERE agencies who wanted it.
The solution? Made it optional. Want Slack? They'll set it up. Don't want it? No problem.
Why Slack is actually genius: You're away from your computer, a client texts you with a support question, and you can just ping the Extendly team through Slack instead of waiting until you're at your desk.
It gives agencies that feeling of "I have an entire support team on standby." π
The Free Knowledge Base (Yes, Actually Free) π
Over a year ago, Extendly launched a completely free knowledge base for the HighLevel community.
Why They Did It:
When you launch a white-label app, you're no longer an agency - you're a software company now.
And software companies need assets. A knowledge base is one of those must-haves.
The problem? HighLevel's knowledge base is MASSIVE. Nobody has time to:
Build their own version from scratch
Keep it updated with every new feature release
Maintain it day-in, day-out
What Extendly Provides:
π₯ Team of 6-7 agents maintaining it full-time
π Updated constantly with new features
π 100% free - just plug it into your HighLevel
π Self-service option for your customers
The catch? It's not white-labeled in the free version. If you want to customize colors, add your branding, and include your own articles, you'll need to upgrade to a paid plan.
(Which is totally fair - they're running a business, not a charity. But they're still giving away insane value for free!) π―
The #1 Mistake Agencies Make π«
Okay, this is the part everyone needs to hear:
The Problem Beant Sees ALL THE TIME:
Scenario 1: "I need to build ALL the things before I can start prospecting!"
Scenario 2: "Let me make this look BEAUTIFUL first, customize every piece, THEN I'll be ready to sell."
The result? 3-6 months of busy work. Zero customers. Motivation sliding. Monthly HighLevel payments stacking up.
Then comes the thought: "I've been paying for this platform forever and it hasn't done anything for me except look pretty. Still no customers."
Beant's Advice (LISTEN UP):
Don't worry about the busy work and making it look fancy.
You'll have TIME to do that. And you know what? You'll enjoy it MORE when you have paying customers and you're not stressed about the investment.
What You SHOULD Do Instead:
β Start prospecting RIGHT AWAY
β Go get customers
β Show them something that solves THEIR problem
Pick literally ANY feature in HighLevel. There are hundreds. You can't go wrong.
The 5 Core Features Almost Every Business Needs:
π¬ Conversations inbox
π± Text messaging
β Reviews
π» Web chat
π Phone/calling
These are no-brainers. Use these to solve problems for businesses, THEN customize and make things pretty afterward.
Your clients don't care if your dashboard is aesthetically pleasing. They care if you solve their problems. π―
Sneak Peek: Extendly OS V2 π₯
Beant gave us an exclusive first look at their V2 dashboard (literally nobody had seen this yet!).
What's New:
The Extendly OS (Operating System) is where customers log in to manage everything.
The Widget:
Lives in the bottom-right corner of your HighLevel app with:
π¬ Chat
π Knowledge base
π° News and announcements
π Fully customizable home screen with your logo and messaging
Tool Management:
πΌοΈ iFrame other items (billing portal, coaching sessions, etc.)
βοΈ Create text blocks with rich content editor
π Embed custom links
π€ AI-powered Q&A automatically generates common questions from knowledge base
News & Announcements:
Super smart feature: You can make announcements:
π₯ Agency-only (just internal team sees it)
π Public (all customers see it)
π Publish/unpublish (perfect for Black Friday promos or time-sensitive messages)
Think about it: HighLevel releases a new feature. Instead of 50 customers asking "What's this new thing?!", there's already an announcement explaining:
What it is
Why it matters
How to use it
Proactive communication = less support headaches. π§
Theme Customizer:
Remember earlier when Beant said don't waste time making things pretty?
When you DO have customers? Go nuts with the theme customizer:
π¨ Quick themes to match your brand
π Custom login pages (no boring vanilla HighLevel login)
π Full white-label branding
The Acquisition Strategy π
Beant's been busy building an empire through smart acquisitions:
The Portfolio:
π GHL Experts Academy (fully owned now, merged into Extendly)
π¬ Chat HQ (being merged - will be included for Extendly customers!)
π€ Hey Levi stake (partnership - the AI content tool we covered earlier!)
π¬ GHL Animation Studios (fully owned)
His Philosophy: Don't Build from Scratch
Beant's approach: Partner with people who've already built great things and bring them under one umbrella.
Why it works: You get quality products faster without reinventing the wheel.
Chat HQ: The Link Tree for Your Website π
This is one of the acquisitions that's being rolled into Extendly, and it's actually really smart.
The Problem:
Not everyone visiting your website wants to CHAT. Some want to:
π³ Access billing portal
π Schedule a call
π Download something
π― Do something else entirely
The Solution:
Chat HQ creates a Link Tree-style menu in your chat bubble with multiple options.
Enhanced Features:
π― Smart popups (behavior-triggered)
π Scroll-based triggers (popup at 50% scroll, etc.)
π Top/bottom banners
π¨ Message overlays and modals
The best part? If you're already an Extendly customer, it'll be included. No separate subscription needed. π
Partnership Wisdom (This is Gold) π
Beant's been in business for 20+ years and had some serious insights about partnerships:
Lesson #1: You're in Business WITH PEOPLE
The truth bomb: Personalities have to match.
If you can work together and get along? Amazing partnership. You can sustain it long-term.
If you can't? Terrible partnership. You'll constantly butt heads and nothing productive gets done.
His approach: Start slow. Test the partnership waters before diving in fully.
Lesson #2: Treat Everyone as EQUALS
This applies to:
π€ Partners
π₯ Team members
πΌ Everyone you work with
At Extendly, there are no "employees." Everyone is called a team member.
Why? Because when you showcase that you're NOT above someone else and you're all working toward the same goal, the feeling of "we're in this together" is incredibly powerful.
Simple concept. Most people ignore it. Makes a HUGE difference. π
The Pep Talk You Need to Hear πͺ
Beant closed with some real talk for anyone watching (now or years from now):
If you're sitting on this HighLevel opportunity wondering if it'll work out for you...
Close your eyes and DIVE IN.
The Real Talk:
β It IS rewarding
β It IS hard work
β It's NOT easy
β It's NOT a get-rich-quick scheme
β It's NOT an MLM
But it's a SOLID platform that rewards those who work hard and use it properly.
The Proof?
600+ HighLevel award winners this year.
People are building successful businesses on this platform. Some are even EXITING for seven figures. π€―
Think about that for a minute: You can take HighLevel, build a business, and exit for seven figures WITHOUT building the software yourself.
You get:
β An entire dev team (HighLevel's)
β The product is built for you
β Support companies like Extendly handle the tech support
All you have to do is SELL. π―
The Bottom Line π
Stop spending months making your dashboard look pretty.
Stop waiting for the "perfect" moment.
Stop overthinking which features to include.
Just start prospecting. Show businesses how you can solve their problems. Get paying customers.
THEN make it pretty. THEN customize everything. THEN obsess over the details.
The rewards are there for people who do the work. The platform works. The opportunity is real.
You just have to actually DO IT. π
Want to check out Extendly's free knowledge base or learn more about their support services?
Sign up here: https://go.getextendly.com/?deal=6jq2o
And if you're ready to stop overthinking and start building, remember: HighLevel has built the product. Support companies have your back. Your only job is to SELL.
