
đEscaping Stripe: How Noomerik Is Changing the Game for Agencies and SaaS Founders
If youâve ever woken up to a âYour Stripe account has been terminatedâ email, you know that gut punch feeling. You built something solid, sales are rolling in, and suddenlyâpoofâyour payment processor decides youâre too ârisky.â
Thatâs exactly the pain point that led Josh, founder of Noomerik, to build an alternative payment solution tailor-made for HighLevel users and digital entrepreneurs who are sick of being at the mercy of Stripe, PayPal, and Square.
In a recent interview on the Level Up Your SaaS channel, host Jenna Leadingham sat down with Josh to unpack how Noomerik came to be, why the payment industry is more cutthroat than people realize, add revenue within their saas, and how agencies can finally protect their cash flow without getting blindsided by arbitrary shutdowns.
đĄ The âFell-Backwards-Into-Itâ Origin Story
Joshâs career spans over 30 years in sales and marketing. He wasnât looking to reinvent the payments wheelâhe just started paying attention to what frustrated people were saying inside the HighLevel Facebook group.
Back in 2019, he was helping a wholesale ISO (Independent Sales Organization) get their marketing digital. Thatâs when he noticed the same complaints surfacing again and again:
âStripe froze my funds.â
âMy account got shut down for no reason.â
âI canât process high-ticket offers without limits.â
So Josh decided to build something better.
âIâd had my own businesses for years, but this time around, I paid attentionâreally paid attentionâto peopleâs pain points,â he said.
When his then-employer hesitated, Josh doubled down, invested his own money, and launched Noomerik, a payment platform built from the ground up to solve the problems agencies and SaaS businesses face every day.
đŚ The Payment Pyramid (and Where Noomerik Fits)
Hereâs the quick breakdown Josh gave of how the payment world actually works:
Processors: The titans at the top (6â10 in the U.S.) moving trillions of dollars a year.
Sponsor/Acquiring Banks: The big-money partners who hold the financial risk.
ISOs (Independent Sales Orgs): Middle players that help merchants connect with those banks.
Retail ISOs (where Noomerik sits): The front-line service providers that work directly with business owners.
In other words, Noomerik isnât pretending to be a âprocessorâ like Stripe or PayPal. Theyâre operating at the retail ISO levelâwhere the real relationships and risk management happen.
âď¸ The Cutthroat Game of Payments
According to Josh, the payments space is a race to the bottom:
âEveryoneâs chasing the price to the floorââyouâre at 35 basis points, Iâll do 30.â Itâs a knife fight over pennies.â
And the big players like Stripe, PayPal, and Square? They make it sound easy because theyâre âpayment facilitators.â They let you onboard instantlyâbut they also take on all the risk.
That means if anything looks offâtoo many refunds, chargebacks, or just a product they donât understandâthey can freeze or close your account without notice.
Noomerik flips that script. By working directly with banks and using dual pricing, business owners can shift transaction costs to the customer in a transparent, compliant way.
đł Dual Pricing: The Real Edge
Noomerikâs secret weapon is dual pricing, which lets you offer customers two options at checkout:
Pay by Credit Card â includes standard processing fees
Pay by ACH (Bank) â lower-cost option
That means you, the business owner, donât eat those transaction costs anymore. The customer decides whether convenience is worth the fee.
And hereâs the kicker: despite the cheaper ACH option, 98% of customers still choose to pay with a credit card. Why? Convenience, rewards points, and buyer protection.
So you save moneyâwithout losing conversions.
âď¸ Simple Integration with High Level
If youâre already using Go High Level (High Level), you can plug in Noomerik directly.
Use it in funnels, invoices, text-to-pay links, and contracts.
Install the app from the HighLevel Marketplace.
The customer experience stays seamlessâjust with more options and fewer risks.
Josh demonstrated how the form dynamically switches between credit card and ACH pricing, all within the familiar High Level interface.
âItâs literally just a payment form with two buttons,â he explained. âThe customer picks how they want to pay, and we handle the rest.â
đ§Š Transparent Onboarding and Real Reporting
Josh doesnât sugarcoat the process: Noomerik requires proper documentationâbusiness info, ID, and bank statementsâto prevent fraud and money laundering.
âIf you give me everything I need, I can get same-day approval,â he said.
âIf you hem and haw about it, it just takes longer.â
Once approved, users get:
Monthly statements with full transaction breakdowns
Data on card types, countries, and costs to the penny
Compatibility with High Level dashboards for lifetime value (LTV) and sales reports
And the savings? Agencies doing $10K+/month typically cut costs by 70â80% compared to Stripe.
đ§ Final Thoughts: The Power of Paying Attention
Joshâs success with Noomerik didnât come from chasing hypeâit came from listening.
He watched where business owners were hurting, studied the structure of the industry, and built something that actually solved the problem instead of repackaging it.
Thatâs the ethos behind Level Up Your SaaS: pay attention, innovate where others ignore, and build solutions that last.
đ Want to see Noomerik in action?
Check out the full interview with Josh on the Level Up Your SaaS YouTube channel â and if youâre ready to scale smarter (and safer), join our growing community of High Level users leveling up their systems, one smart move at a time.
